Making Your eCommerce Website More User-Friendly
With the way the world is going you are beginning to see more and more businesses going the route of ecommerce. There are many reasons there are so many ecommerce businesses popping up. You don’t have to worry about paying for rent, electricity, employees and much more. By running an ecommerce business there are many benefits however there are still challenges that you will run into by choosing to start an ecommerce business. Not only will you have find ways to get people to your website but also you must have a website that will convert your visitors into sales.
One way that many ecommerce websites run into trouble is the usability of their eCommerce website is bad. People are getting less and less patient so if your website is not easy to use or takes customers a long time to purchase what they are looking for then the likelihood is they will either abort the sale or if they do make the purchase they probably won’t be coming back to your website. The other thing is they probably won’t be telling their friends to visit your website either. Let’s look at some of the ways that HireAWiz (http://www.hireawiz.com/) a Phoenix web design company is making their client’s ecommerce websites more user-friendly.
1. No Registering – Many ecommerce websites make their customers register in order to checkout and while this can have benefits on future benefits this frustrates many customers. Many online customers don’t like signing up with companies or don’t like spending the time registering an account. A better option would be to make it optional. Explain the benefits but if the customer chooses not to register give them the option to still checkout.
2. Use Breadcrumbs – Tell customers what page they are in the checkout process and let them know how many steps there are by using a simple breadcrumb at the top of your page. HireAWiz see’s many Phoenix web designs that don’t have these. This is something so simple that can make a huge difference.
3. Secure Checkouts – Make sure to use secure checkouts. One of the main reasons people don’t like shopping online is the fear of identity theft. Make sure that you protect your customer’s private information and let them know how it is being protected. Again this is something that we see Phoenix web design firms not doing and it is extremely important and is so simple.
4. Confirmation Pages – This doesn’t seem like something you need to a lot of ecommerce owners but it is an absolute necessity not only will it allow a customer to confirm they want a product but it will save you time from confused customers calling or emailing you.
5. Search – Make sure your ecommerce website has a search function. Many customers know what they are looking for when they come to your website and if they have to click around your website searching for the product they may leave and go to one of your competitor’s website. With a simple search function at the top the customer can find what they are looking for both quickly and easily.
6. Avoid Hidden Charges – As a Phoenix web design company we witness many ecommerce business owners trying to be sneaky and adding in hidden charges. No customer wants to add an item to a cart thinking they are going to pay a certain price just to find out that the price is higher on the checkout page. Even if it isn’t a lot customer don’t like to feel tricked.
There are many reasons an ecommerce site is good or bad. Usually the difference between a successful ecommerce business and an unsuccessful ecommerce business is paying attention to detail like the things listed above.
HireAWiz being an elite Phoenix web design firm understands the importance to detail and makes sure we do everything possible to ensure that our clients businesses succeed. For more information please visit http://www.hireawiz.com/local-services/arizona-web-design
One way that many ecommerce websites run into trouble is the usability of their eCommerce website is bad. People are getting less and less patient so if your website is not easy to use or takes customers a long time to purchase what they are looking for then the likelihood is they will either abort the sale or if they do make the purchase they probably won’t be coming back to your website. The other thing is they probably won’t be telling their friends to visit your website either. Let’s look at some of the ways that HireAWiz (http://www.hireawiz.com/) a Phoenix web design company is making their client’s ecommerce websites more user-friendly.
1. No Registering – Many ecommerce websites make their customers register in order to checkout and while this can have benefits on future benefits this frustrates many customers. Many online customers don’t like signing up with companies or don’t like spending the time registering an account. A better option would be to make it optional. Explain the benefits but if the customer chooses not to register give them the option to still checkout.
2. Use Breadcrumbs – Tell customers what page they are in the checkout process and let them know how many steps there are by using a simple breadcrumb at the top of your page. HireAWiz see’s many Phoenix web designs that don’t have these. This is something so simple that can make a huge difference.
3. Secure Checkouts – Make sure to use secure checkouts. One of the main reasons people don’t like shopping online is the fear of identity theft. Make sure that you protect your customer’s private information and let them know how it is being protected. Again this is something that we see Phoenix web design firms not doing and it is extremely important and is so simple.
4. Confirmation Pages – This doesn’t seem like something you need to a lot of ecommerce owners but it is an absolute necessity not only will it allow a customer to confirm they want a product but it will save you time from confused customers calling or emailing you.
5. Search – Make sure your ecommerce website has a search function. Many customers know what they are looking for when they come to your website and if they have to click around your website searching for the product they may leave and go to one of your competitor’s website. With a simple search function at the top the customer can find what they are looking for both quickly and easily.
6. Avoid Hidden Charges – As a Phoenix web design company we witness many ecommerce business owners trying to be sneaky and adding in hidden charges. No customer wants to add an item to a cart thinking they are going to pay a certain price just to find out that the price is higher on the checkout page. Even if it isn’t a lot customer don’t like to feel tricked.
There are many reasons an ecommerce site is good or bad. Usually the difference between a successful ecommerce business and an unsuccessful ecommerce business is paying attention to detail like the things listed above.
HireAWiz being an elite Phoenix web design firm understands the importance to detail and makes sure we do everything possible to ensure that our clients businesses succeed. For more information please visit http://www.hireawiz.com/local-services/arizona-web-design
